THE WISHING WELL
Project Overview
The Wishing Well is a bespoke online presence for a Malta‐based gifting and events consultancy. The goal of the project was to craft a visually engaging, user‐friendly, and fully responsive website that highlights the brand’s unique offerings, showcases past events, and provides a seamless pathway for clients to inquire and place orders.
Objectives
Quality Over Quantity
The Project Outcome
Key Features & Functionality
- Responsive Design: Mobile-first CSS grid layout, ensuring pixel-perfect rendering across devices.
- CMS Integration: Headless WordPress setup with custom post types and Advanced Custom Fields for client-friendly editing.
- Performance Optimization:
- Lazy loading of images; optimized assets via WebP and SVGs.
- Gzip compression and server-side caching rules.
- SEO Foundations:
- Semantic HTML5 markup; meta tags, Open Graph protocol, and XML sitemap generation.
- Schema.org structured data for events and reviews.
- Accessibility: Keyboard navigation support; ARIA labels; color-contrast ratios above 4.5:1.
- Security & Compliance: HTTPS everywhere; reCAPTCHA v3 on forms; GDPR-compliant cookie notice.
Technology Stack
| Layer | Technologies & Tools |
|---|---|
| Front End | HTML5, CSS3 (utility CSS framework), JavaScript (ES6) |
| Back End / CMS | WordPress (Headless) with REST API, PHP, MySQL |
| Build & Tooling | Gulp, Webpack, npm, Babel |
| Hosting | Managed Linux VPS on DigitalOcean; Cloudflare CDN |
| Analytics | Google Analytics 4; Hotjar heatmaps |
Next Steps & Extensions
- E-Commerce Module: Planning to integrate a WooCommerce-powered shop for curated gift bundles.
- Multilingual Support: Adding Maltese-language toggles for broader local reach.
- Automations: CRM integration for automated follow-ups and newsletter workflows.
